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Continental Airlines Introduces Specialty Cocktails

HOUSTON, June 30, 2010 /PRNewswire via COMTEX/ --Continental Airlines (NYSE: CAL) today announced that it will introduce specialty cocktails on board flights beginning July 1. The specialty beverages include Stirrings(R) Mojito, Stirrings(R) Pomegranate Martini, and Red Bull(R) Energy Drink.

**We continue to search for premium offerings to give our customers more choices inflight,** said Mark Bergsrud, senior vice president of marketing programs and distribution. **The new specialty cocktails are top-quality products for our customers to enjoy.**

Continental Airlines partnered with Stirrings, the leading premium cocktail mixer brand, to offer its Mojito and Pomegranate Martini. The Mojito is a crisp cocktail with a sweet, smooth blend of mint, cane sugar and lime juice, served with Bacardi Light rum on ice for $9. The Pomegranate Martini is a refreshing cocktail with a sweet-tart blend of pomegranate, cane sugar and lemon juice, served with Skyy Vodka on ice for $9. Stirrings cocktail mixers are made with all-natural, superior-quality ingredients like real fruit juice, cane sugar and triple-filtered water, and are available to customers without alcohol for $3.

Continental teamed with Red Bull to offer its energy drink to customers for $3. Known as the original energy drink that vitalizes the body and mind, customers may pair it with Skyy Vodka on ice for $9.

The specialty drinks, available for sale in economy class on flights to North American, Caribbean and Latin American destinations, may be purchased with a major credit or debit card in Continental*s cashless cabins. Customers may take advantage of an inflight discount of $2 off alcoholic beverages when using a Continental Airlines MasterCard from Chase.

The specialty beverage menu is part of Continental*s initiative to offer customers more choices inflight. In the fall, Continental will introduce a variety of high quality, healthy food choices for purchase in economy class on many U.S./Canada and certain Latin American routes. Continental will continue to offer free beverage snacks and unlimited nonalcoholic beverages, including premium blend Fresh Brew coffee, hot tea and a wide selection of soda and juices.

02.07.2010. 10:55

 

 
 
 

 
 
 
 
 

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