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US Airways* **Fly with US. Read with Kids(R)** Campaign Cleared for Takeoff

Reading Is Fundamental (RIF), the nation*s oldest children*s literacy organization, and US Airways (NYSE: LCC) announced they have teamed up to kick off the third year of **Fly with US. Read with Kids.(R),** a program designed to demonstrate the importance of reading with young children. A key component of the program will include the Read with Kids Challenge, where participants can log the amount of minutes they spend reading to children. The nationwide goal is to achieve 10 million minutes between September 1 and October 31. Readers can register to participate and log the number of minutes they read to children on an ongoing basis at www.rif.org/readwithkids.

**Reading, much like flying, takes you on journeys to new places and helps you discover new worlds. By partnering with RIF, US Airways is honored to help children in the communities where our employees live and work discover the joy of reading and provide them with a better foundation for academic and economic success. Because of our past successful Read with Kids Challenges, we*ve increased our goal, but I know we can reach it by working together,** said Doug Parker, chairman and CEO of US Airways.

Since the partnership first launched in 2008, US Airways and RIF have helped log a combined total of 14 million minutes read with children as part of the Read with Kids Challenge.

RIF encourages children to experience reading as a fun daily activity to help foster early childhood literacy development. The launch of this year*s RIF-US Airways partnership coincides with the beginning of the new school year and is a timely reminder that September is National Literacy Month. The Read with Kids Challenge helps promote recreational reading habits that prepare students to achieve more in school and life.

**Motivating children to read at an early age is critical to developing successful students, and RIF is pleased to partner with US Airways to get more communities reading,** said Carol H. Rasco, president and CEO of RIF. **Each year, RIF sets a high goal to achieve during the Read with Kids Challenge, and I*m excited to see our nation strive to reach 10 million minutes of reading with children this year.**

As part of the Read with Kids Challenge, participants will be entered to win a grand prize drawing of a Walt Disney World(R) Resort vacation package from US Airways Vacations, US Airways gift cards, and other weekly giveaways. US Airways, the official airline of RIF, will also reward individuals who join them in supporting RIF. For gifts of $50 or more made through the campaign, US Airways will award the donor up to 5,000 Dividend Miles. Donors can also receive Maisy Takes a Trip, a special edition book by best-selling author Lucy Cousins, with a donation of at least $25. To sign up for the challenge or to make a donation, visit www.rif.org/readwithkids. More information will be available on Twitter via @RIFWEB or @USAirways, or RIF*s Facebook fan page.

Throughout the duration of the campaign, RIF and US Airways will host reading celebrations in Charlotte, N.C., Philadelphia, and Phoenix. The events will feature a RIF book distribution where children get to choose a book for their own home libraries, family-friendly activities, and read-alouds where US Airways employees will interact with students and families.

07.09.2010. 17:14

US Airways Named One of 50 Best Companies for Latinas

LATINA Style magazine has selected US Airways (NYSE: LCC) as one of the 50 best companies for Latinas to work for in the U.S. in its LATINA Style 50 Report for 2010. US Airways was the only airline included among the top 50 companies.

The magazine*s annual ranking identifies corporations that are providing the best career opportunities for Latinas in the U.S. and is considered to be a leading indicator of corporate career advancement. This year, more than 800 corporations were included in LATINA Style*s survey.

**We are honored to be named to the LATINA Style 50,** said Dan Pon, vice president, human resources. **Our commitment to diversity helps us attract top talent, provides opportunities for our 31,000 employees and helps us better serve the needs of our diverse customer base.**

LATINA Style evaluated companies based on issues that its readers identified as most important to them in the workplace. Among the principal areas of evaluation were mentoring programs, employee benefits, women*s issues, affinity groups and number of Latina executives.

US Airways sponsors Latino and women*s employee resource groups that encourage networking and mentorship. The airline also provides comprehensive leadership development training for employees as well as a highly competitive employee benefits package.

This year*s LATINA Style 50 Companies will be honored on February 3, 2011, during LATINA Style*s Awards Ceremony & Diversity Leaders Conference in Washington, D.C. and recognized at an awards reception at the White House.

For more information regarding the LATINA Style 50, please visit the magazine*s website at www.latinastyle.com.

07.09.2010. 17:11

US Airways Bolsters Flying to the Big Apple

US Airways (NYSE:LCC) today announced it is adding more flights from more destinations to New York City, including new service from seven East Coast cities to New York*s LaGuardia Airport. Two of the cities receiving new air service, Hartford, Conn. and Harrisburg, Pa., currently do not have non-stop flights to LaGuardia on any other airline. In addition to the seven new markets, three additional cities are seeing an increase in round trips to LaGuardia.

The new and expanded service begins Oct. 31 and will be operated by US Airways Express partners Air Wisconsin, Chautauqua Airlines, Piedmont Airlines, PSA Airlines and Republic Airways. With these additions, US Airways increases its presence at LaGuardia to 194 peak-day departures to 34 airports.

**US Airways is pleased to offer more choices for our customers who visit the Big Apple, whether it*s for business or pleasure,** said Andrew Nocella, senior vice president, marketing and planning for US Airways. **We are making these enhancements to our New York service in response to the growing demand for air travel to this important and popular business and leisure destination.**

22.08.2010. 14:07

 

 
 
 

 
 
 
 
 


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